
Datacentres are deeply unpopular – so the geniuses at OpenAI are rebranding them
Cue a clunky, but potentially influential, new name for them Jesus may have turned water into wine, but Donald Trump has done one better: he turned Lake Ontario into Lake America and the Gulf of Mexico into the Gulf of America. When he’s not golfing or commenting on senators’ buttocks, president Trump loves a rebranding project.

















