K (TRAK), a collective for sustainable development of Keralam’s tourism sector, formed

With the objective of promoting the comprehensive and sustainable development of Keralam’s tourism sector, a new association named Tourism Representatives’ Association K (TRAK) has been formed, bringing together institutions and individuals representing various segments of the tourism industry from Thiruvananthapuram to Kasaragod.

The primary objectives of the association are to work in close coordination with the State government and contribute to Keralam’s tourism development initiatives, bring various issues and challenges faced by the tourism industry to the attention of the government and suggest solutions, and plan and implement different tourism promotion programmes, according to the office-bearers.

In addition, K (TRAK) aims to provide professional training to tourism service providers and employees across various sectors, formulate welfare initiatives for tourism employees, intervene effectively during pandemics and natural disasters that adversely affect the tourism industry, and extend necessary support to the growth and development of private tourism enterprises.

Office-bearers of the association include president Prasanth Vasudev (former deputy director, Department of Tourism; tourism consultant), general secretary Ajith Warrier (general manager, Keys Select by Lemon Tree, Thiruvananthapuram), treasurer Vinoj S.S. (Banyan Tree Pvt. Ltd., Kovalam) and chief patron Babu Alias (Elephant Route, Thekkady)

Institutions and individuals engaged in the tourism and hospitality sectors are eligible to apply for membership in K (TRAK). Associate membership is open to students and researchers in the tourism sector, as well as other individuals interested in the tourism industry.