Marketability of poetry hasn’t been explored enough – Nana Asaase

Ghanaian Poet, literary coach, and writer Philip Boakye Dua Oyinka, popularly known as Nana Asaase, has urged young creatives to explore the commercial potential of poetry, saying the art form offers opportunities beyond stage performances.

He believes poetry can be applied in various fields, including public relations, sales, marketing, music and academia, but many practitioners have yet to fully explore its marketability.

He made these comments in an interview on The Career Trail programme aired on Joy Learning TV and Joy News.

“Poetry or whatever craft you choose to get involved in pays you in so many ways. Of course, there is a pecuniary interest where there is fiscal cash. But it will usher you into spaces which other things otherwise couldn't have taken you into,” he said.

Drawing on his own experience, he explained that poetry had given him access to influential spaces, sensitive conversations and opportunities he might not otherwise have encountered.

“Poetry or whatever craft you choose to get involved in pays you in so many ways. Of course, there is a pecuniary interest where there is fiscal cash. But it will usher you into spaces which other things otherwise couldn't have taken you into. Take me for instance, I have walked into rooms I wonder which academic qualification could have opened for me. I have been privy to sensitive and important conversations and entrusted with documents from reputable organisations and individuals,” he shared.

He advised aspiring poets to prioritise developing their skills rather than making money their primary motivation, stressing that excellence in their craft could create opportunities for growth and recognition.

“If you want to do this and you're looking for money, it is good, but money should not lead. Hone the craft. Build it,” he emphasised.

He observed that some emerging poets expected quick financial returns and recognition, without giving themselves enough time to develop their skills, establish professional relationships and learn from experienced practitioners.

“Patience is a lot of strength. Patience is a weapon. Patience is a virtue,” he said.

He further cautioned young creatives against relying on social media engagement as the sole measure of their progress, urging them to accept constructive criticism and remain open to learning.

According to him, the ability to perform well when given an opportunity is crucial, as the quality of a creative's work can influence whether further opportunities come their way.

Beyond performance, Nana Asaase believes poetry has untapped commercial applications that could provide practitioners with additional income streams.

He cited songwriting for musicians, the development of content for public relations and marketing campaigns, sales promotion and teaching as areas where poetic skills could be put to use.

He also highlighted the cultural value of traditional appellations used to hail chiefs before they speak, describing the practice as an example of poetry that could be presented to wider audiences.

Nana Asaase encouraged poets to take advantage of opportunities in churches, schools, communities, weddings and other social gatherings to practise their craft, build confidence and connect with potential audiences.

He said recognising the wider applications of poetry, alongside a commitment to improving one's skills, could help practitioners move beyond the limited perception of poetry as an art reserved mainly for school programmes and special occasions.