Telecel Cash launches E-wallet and Telecel Shop to advance digital commerce

Telecel Mobile Financial Services has introduced the Telecel Cash E-Wallet and Telecel Shop, bringing shopping, payments and digital financial services together in the Telecel Play App. The Telecel Cash E-Wallet lets customers on any mobile network use Telecel Cash services through the Telecel Play App, with no Telecel SIM required. Users can send money across networks, buy airtime and data, pay utility bills and subscriptions, pay merchants, withdraw cash at Telecel Cash agent points, and manage transactions securely in a simple interface.

Alongside it, Telecel Shop is a digital marketplace within the app where customers can buy from local and international sellers. Ghanaian sellers get discovery, payment and fulfilment in one place, while customers enjoy a wider choice of products from Ghana and abroad, paid for securely with Telecel Cash. The launch comes as Ghana remains one of Africa’s most mobile-money-driven economies, yet many businesses still lag behind consumers in digital payments.

The Bank of Ghana reports that mobile money transactions reached GHC4.54 trillion in 2025, up 50.8% from 2024. Even so, only 37% of Ghanaian businesses accept or use digital payments, according to the latest Integrated Business Establishment Census data published in 2025 by ReFinD and ISSER with the Ghana Statistical Service. This gap presents an opportunity to drive merchant adoption and deepen financial inclusion.

Speaking at the launch, Philp Amoateng, Managing Director of Telecel Cash and Digital Transformation, said, “We are focused on making customers’ lives easier and widening access to digital services. Telecel Shop and the Telecel Cash E-Wallet combine commerce and payments in one ecosystem, offering greater choice, convenience, and flexibility. From shopping with local and international merchants to making everyday payments, customers can enjoy a seamless, secure experience on one platform.” Telecel has partnered with Trade Enablers Group and Flood Pte Ltd to power the local marketplace, connecting customers with Ghanaian merchants and products, and to provide access to international merchants and cross-border shopping.

Together, the partnerships has widened product choice from Ghana and global markets. Speaking at the launch, Derrick Yeboah Atakora, Country Manager of Flood Pte said, “Ghana has always demonstrated a remarkable appetite for innovation. From introducing the Sika Card in 1997 to E-zwich in 2008 and mobile money interoperability in 2018, our country has consistently embraced technologies that make everyday life and commerce easier.

Through Telecel’s extensive network and trusted infrastructure, even the smallest neighbourhood shop can participate more fully in our digital economy. For us at Flood, this partnership is more than launching a marketplace. It is about giving the businesses that form the backbone of Ghana’s economy a greater opportunity to thrive”. Representing Trade Enablers Group a Danish company, Priscilla Nana Yaa Opoku, Senior Economic Diplomacy Adviser for Tech and Digitalisation and Regional Lead for Sub-Saharan Africa at the Trade Council of Denmark remarked, “Denmark has a strong tradition of digital innovation, entrepreneurship and technology development.

The partnership between Telecel and Trade Enablers Group is a practical example of how Danish expertise and international collaboration can contribute to opportunities in the Ghanaian market. It brings together the reach and established customer ecosystem of one of Ghana’s leading telecommunications operators with the international digital commerce expertise of a Danish-founded company.

This is precisely the kind of private-sector collaboration that we seek to encourage: partnerships that translate innovation into tangible commercial opportunities”. By serving customers on other networks, the Telecel Cash E-Wallet advances financial inclusion and helps more people join Ghana’s growing digital economy without changing networks. Owureku Asare, Head of Fintech and Innovation at the Bank of Ghana, congratulated Telecel Cash on launching Telecel E-Wallet and Telecel Shop.

He said, “This is innovative and will provide clear opportunities for MSMEs in Ghana”. Customers on any network can now use Telecel Cash through the Telecel Play App, without a Telecel SIM. To get started with the Telecel Cash E-Wallet and Telecel Shop, they only need to download or update the app from the Google Play Store or Apple App Store.