Excitement builds at Ecobank-JoyBusiness SME Fair 2026, shoppers urged to visit Ghud Park

Excitement is building at the Ecobank JoyBusiness SME Fair 2026 as businesses showcase an impressive range of products and services at Ghud Park, Accra Mall, with shoppers and prospective buyers being encouraged to visit and experience the three-day exhibition.

The fair, which opened on Friday, November 13, is bringing together entrepreneurs, established businesses, financial institutions and consumers for a vibrant shopping and business experience running until Sunday, November 15.

Powered by JoyPrime, the exhibition offers patrons an opportunity to discover new brands, shop for locally made products, explore special deals and interact directly with business owners.

With businesses from more than 80 brands participating, the fair has something for virtually everyone, ranging from food and beverages, fashion and cosmetics to electronics, household products, agriculture, real estate and financial services.

Ecobank, MTN, the Ghana Export Promotion Authority (GEPA), and Glico Life are among the major participating institutions.

Other exhibitors include Wilmar Africa, showcasing Fortune Spread; Sintex Tank, which offers water storage solutions; DBS, in housing and roofing; and Greenhaul Solutions, which specialises in waste management and scrap procurement.

Food enthusiasts have plenty to explore, with exhibitors including Manellah Foods, Koa Impact Commerce, Gold Coast Foods (Sankofa Spices), Yaapee Royal Foods, Pinnacle Coco Limited, Golden Parani Company Limited, Nutrismart Ventures and Spring Board businesses Delsoy Ltd, Mushroom General and Orave Juices.

Other food and beverage brands include Jussvina Drinks, Myst Natural Water, Green Cup, Ikam Plus Company, Corki Ventures, Adjoor Ventures, G-Way Investments Africa, BB Brothers and Di Dwa Foods.

Fresh produce and agricultural products are also represented by Farm Mate, Orrab Farms, T&C Farms and Atohfield, while Flourish Foods Africa is showcasing grilled chicken and poultry products.

Patrons can also enjoy offerings from food vendors such as MamsiJoy Ventures, Ellie Catering Services, Martha's Yam Trading, Selis Satisfactory, Bliss Pop and Evive Delight, alongside bakeries 97 Bakes and Aladdin Bakery.

Fashion and beauty enthusiasts can explore collections from Haute Xklusive, La Robe Classique, Asangenta, Utonez Clothier, Kofikyere Klothing, Regy Couture, Kims Foods and Clothings, and JAT Couture.

Shoes TE3 is offering footwear for different foot sizes, while Kinky Love Crochet is showcasing hair products and wigs.

Cosmetics and personal care exhibitors include Haus of Lush, RNS Beauty, Leepoku Ventures, Atlas Prime Merchantile, Chocho, Mist and Strands, and Reed Diffusers Ghana. Esquicet Scents is also exhibiting scented candles.

Roses Enterprise, Mothercare and Prestige Children's Palace are showcasing mother and childcare products.

The exhibition also features technology and service providers, including Solid Connect, which offers an application for artisans, and Katon 360 Technologies, a digital platform for SMEs.

We Shop Africa and Ayuda are represented in e-commerce, while Galop Sea Limited is showcasing laptops and accessories. Xfromo Hypermart is exhibiting phones and accessories, including Google Pixel devices.

Atlantic Meridian EV is presenting electric vehicles, while Vital Vendors offers car essentials.

Other participating businesses include Vaal Real Estate, Grandeur Consult Travel and Tour, Astolinks, Gorgeous Vie Event Hub, Afram Publication, Kemz Ceramics, Liz Imports, Worafam Group of Companies and MGIG Suppliers.

Also exhibiting are Blessed 3 Ventures, ESBONY Food Package, Advantage GH Premium Apparel, BB Chemist and Golden Pride (Yao Consult), with Central University participating in the educational sector.

The fair builds on the maiden edition held in October 2025, which attracted more than 160 exhibitors and over 1,000 visitors on its opening day.

The previous edition recorded strong patronage, with businesses reporting substantial sales and benefiting from direct access to consumers. It also combined shopping opportunities with promotional offers, entertainment and networking.

The initiative, organised by the Multimedia Group in partnership with Ecobank, seeks to provide small and medium-sized enterprises with greater market access, brand visibility and opportunities to connect with potential customers and business partners.

Patrons, families and prospective buyers are encouraged to make their way to Ghud Park at Accra Mall to experience the exhibition, support Ghanaian businesses and take advantage of the wide range of products and services on display.

Whether looking for food and drinks, clothing, cosmetics, footwear, electronics, household essentials or business solutions, visitors will find a variety of options under one roof.

With exhibitors ready to engage shoppers and introduce their brands, the fair promises an exciting opportunity to shop, discover and connect while supporting local enterprise.

The Ecobank JoyBusiness SME Fair 2026 runs until Sunday, November 15, at Ghud Park, Accra Mall. The event is powered by JoyPrime.