Ecobank JoyBusiness SME Fair 2026: Day Two kicks off with exciting bargains, irresistible deals at Ghud Park

The shopping excitement is back, the bargains are calling, and the opportunities to discover Ghanaian-made products are getting even bigger as Day Two of the Ecobank JoyBusiness SME Fair 2026 gets underway at Ghud Park, Accra Mall.

With more than 80 brands showcasing an impressive variety of products and services, Saturday, November 14, promises to be an exciting day for shoppers, families, entrepreneurs and anyone looking to enjoy quality products at attractive prices.

Patrons who have not made it to the exhibition have another opportunity to experience the buzz, explore the stalls, interact with business owners and take advantage of special offers and discounts being rolled out by participating vendors. And there is plenty to look forward to.

From delicious Ghanaian delicacies and refreshing beverages to fashionable clothing, beauty products, footwear, electronics, household essentials and innovative business solutions, the fair has transformed Ghud Park into a vibrant marketplace where there is something for practically everyone.

Whether you are looking to restock your kitchen, upgrade your wardrobe, surprise a loved one, purchase a new gadget or simply enjoy a refreshing day out, the Ecobank JoyBusiness SME Fair is the place to be.

The deals are waiting, the vendors are ready, and the shopping experience promises to be worth every minute.

If you love good food, prepare to have your appetite stimulated.

The fair brings together an exciting collection of food processors, agro-based businesses and beverage manufacturers offering patrons the opportunity to discover, sample and purchase a variety of locally produced products.

Didi Shito, Sankofa Spices, Manellah Foods, Adjoor Ventures, Yaapee Royal Foods, Nutrismart Ventures and Koa Impact Commerce are among the businesses showcasing their products.

For those who love refreshing drinks, Delsoy has its soy milk offerings, while Orave Juices, Jussvina Drinks, Pinnacle Coco and Green Cup are bringing exciting beverage options to the exhibition.

Koa Impact Commerce is also showcasing natural cocoa juice, while Green Cup offers beetroot, guava and pawpaw tea.

Farm Mate, Orrab Farms, T&C Farms and Atohfield are showcasing agricultural products and fresh produce, while Flourish Foods Africa is bringing grilled chicken and poultry products to the fair.

When hunger strikes, patrons can also explore the offerings from MamsiJoy Ventures, Ellie Catering Services, Martha's Yam Trading, Selis Satisfactory, Bliss Pop, Evive Delight, 97 Bakes and Aladdin Bakery.

From savoury meals to sweet treats, there is enough to keep food enthusiasts occupied.

Ladies and gentlemen looking to give their wardrobes a fresh touch should not miss the fashion section.

Haute Xklusive, La Robe Classique, Asangenta, Utonez Clothier, Kofikyere Klothing, Regy Couture, JAT Couture and other fashion businesses are displaying a variety of clothing, accessories and stylish pieces.

Whether you are searching for an elegant outfit for a special occasion, something fashionable for everyday wear or a unique piece to make a statement, the exhibition offers an opportunity to explore different styles and engage directly with designers and vendors.

Shoes TE3 is also showcasing footwear for different sizes, while Kinky Love Crochet is bringing hair products and wigs to the exhibition.

Beauty enthusiasts are equally catered for, with Haus of Lush, RNS Beauty, Leepoku Ventures, Atlas Prime Merchantile and Chocho displaying cosmetics and personal-care products.

Mist and Strands, Reed Diffusers Ghana and Esquicet Scents are also presenting products to enhance personal care and the atmosphere in homes.

And for those looking to add a little romance and creativity to their appearance, Hetty's Beads is offering something particularly intriguing.

At the exhibition, the company's Chief Executive Officer, Henrietta Fosuah, has been introducing patrons to the idea of using customised waist beads to communicate affection and romantic messages.

Imagine having your partner's name or a sweet message incorporated into your waist beads. It is fashion with a personal touch!

Men are also being encouraged to visit the stand and learn more about the meanings behind the different designs.

The business is offering discounts on purchases during the exhibition, making it another interesting stop for patrons.

The fair is not just about food, fashion and beauty. Technology enthusiasts and shoppers looking for household essentials also have plenty to discover.

Galop Sea Limited is showcasing laptops and accessories, while Xfromo Hypermart is exhibiting mobile phones and accessories, including Google Pixel devices.

Those interested in modern transportation can explore electric vehicles from Atlantic Meridian EV, while Vital Vendors is offering car essentials.

For homeowners and prospective property owners, there are also businesses presenting products and services in housing, roofing and real estate.

Sintex Tank is showcasing water storage solutions, while DBS is exhibiting housing and roofing products.

Kemz Ceramics is also displaying ceramic products, offering another opportunity for patrons to explore items that can add a touch of elegance to their homes.

From household improvements to technological upgrades, the fair provides an opportunity to engage vendors, compare available products and make informed purchasing decisions.

Beyond the products on display, the exhibition is also providing an opportunity for patrons to discover services that can make business and everyday life easier.

Katon 360 Technologies is showcasing a digital platform for small and medium-sized enterprises, while Solid Connect is presenting an application designed for artisans.

We Shop Africa and Ayuda are also represented in the e-commerce space.

Financial and institutional services are another major feature, with Ecobank, MTN, the Ghana Export Promotion Authority (GEPA) and Glico Life among the participating organisations.

Whether you are an entrepreneur looking for business support, a consumer exploring financial services or someone interested in connecting with established institutions, the fair offers an opportunity to engage directly with representatives.

While shopping is a major attraction, the atmosphere promises to offer much more than transactions and price negotiations.

For entrepreneurs, it is also an opportunity to tell their stories, demonstrate their products, attract potential customers and create lasting business connections.

The fair brings businesses and consumers together in an environment where products can be experienced first-hand, and business owners can receive direct feedback from prospective buyers.

The Ecobank JoyBusiness SME Fair is designed to bring the marketplace closer to consumers.

Instead of visiting several shops and businesses across the city, patrons can explore products and services from more than 80 brands at one location.

There are special offers to explore, new brands to discover, business owners to meet and a variety of products to choose from.

For those preparing for the Christmas season, this is also an excellent opportunity to begin shopping early, explore gift ideas and take advantage of available promotional deals.

The fair builds on the maiden edition held in October 2025, which attracted more than 160 exhibitors and over 1,000 visitors on its opening day. The inaugural event also provided businesses with opportunities to increase sales, improve brand visibility and connect with prospective customers.

This year's exhibition continues that mission by creating a marketplace where Ghanaian businesses can showcase their ingenuity, and consumers can access a wide range of locally produced goods and services.

Gather your family, call your friends and make your way to Ghud Park at Accra Mall.

Come ready to shop, discover exciting products, enjoy the atmosphere and support Ghanaian businesses. Take time to visit the different stands, ask about available discounts and promotional packages, and leave with purchases that offer value for money.

The second day has just commenced, and there is still plenty of time to be part of the excitement.

The Ecobank JoyBusiness SME Fair 2026 runs from Friday, November 13, to Sunday, November 15, at Ghud Park, Accra Mall.