Ecobank JoyBusiness SME Fair 2026: Final-day shopping, unbeatable deals, live music await patrons at Ghud Park

The doors are open, the vendors are ready, the music is playing and the bargains are waiting, the Ecobank JoyBusiness SME Fair 2026 has entered its final day, with patrons being urged to make their way to Ghud Park at Accra Mall today, Sunday, November 15, for one last opportunity to shop, discover exciting Ghanaian brands, enjoy live-band performances and take advantage of attractive prices.

After two exciting days of business exhibitions, product displays, shopping, networking and thrilling musical performances, the three-day event is heading towards its grand finale, but there is still plenty of excitement to experience.

For those who have not visited, today is the last opportunity to be part of the action. And for those who have already enjoyed the fair, there are more products to discover, more vendors to patronise and more entertainment to enjoy before the exhibition closes.

With more than 80 brands and businesses showcasing their products and services, the fair has transformed Ghud Park into a vibrant marketplace where shopping meets entertainment and Ghanaian entrepreneurship takes centre stage.

From food and beverages to fashion, beauty, electronics, agricultural produce, household essentials, technology, financial services and real estate, the exhibition offers an impressive variety of products and services under one roof.

Whether you are looking to restock your kitchen, upgrade your wardrobe, purchase beauty essentials, find gifts for loved ones or discover innovative products, the Ecobank JoyBusiness SME Fair has something for you.

With participating businesses offering special deals, discounts and promotional prices, patrons have an opportunity to explore different products, compare prices and make purchases directly from the businesses behind the brands.

Forget the stress of moving from one shopping destination to another. At Ghud Park, shoppers can explore a wide range of products, interact with business owners, ask questions and discover new brands in one convenient location.

From everyday household necessities to premium lifestyle products, the variety on display makes the fair an attractive destination for individuals, families and business owners.

And it is not just about buying products. Visitors can also learn about the businesses, understand how their products are made, discover new services and establish useful commercial connections.

If food is your motivation, there is every reason to make Ghud Park your destination today.

The fair has brought together an exciting collection of food processors, beverage manufacturers, agricultural businesses, caterers and food vendors, offering patrons a chance to sample and purchase a wide variety of locally made products.

Among the participating businesses are Wilmar Africa, showcasing its Fortune Spread brand; Kivo; Didi Shito; Corki Ventures; Adjoor Ventures; Manellah Foods; Gold Coast Foods, with its Sankofa Spices; Yaapee Royal Foods; Nutrismart Ventures; Golden Parani Company Limited; G-Way Investments Africa Limited; Ikam Plus Company Limited; and ESBONY Food Package.

For those looking for refreshing drinks and alternative beverages, exhibitors include Koa Impact Commerce, showcasing natural cocoa juice; Delsoy Ltd, with soy milk; Orave Juices, offering fruit juice; Pinnacle Coco Limited, with coconut juice; Jussvina Drinks (Global 500); Green Cup, featuring beetroot, guava and pawpaw tea; and Myst Natural Water.

BB Brothers is also showcasing its products, while Mushroom General brings processed mushroom products to the exhibition.

Agricultural and fresh-produce enthusiasts can explore offerings from T&C Farms, Atohfield, Orrab Farms and Farm Mate, while Flourish Foods Africa is presenting grilled chicken and poultry products.

The food experience extends to ready-to-eat meals and snacks, with MamsiJoy Ventures offering rice, Ellie Catering Services serving fufu, Martha's Yam Trading specialising in yam, and Selis Satisfactory showcasing kenkey.

Other food vendors include Di Dwa Foods, Bliss Pop, 97 Bakes, Aladdin Bakery, Evive Delight Ltd and Desco Ltd.

From locally processed foods and fresh agricultural produce to beverages, spices, baked products and delicious Ghanaian meals, visitors have plenty of reasons to explore the food section.

Patrons should come hungry, bring their shopping bags and take advantage of the opportunity to discover products that could become regular features in their homes.

A variety of businesses are showcasing clothing, footwear, bags, accessories and other fashion products, giving shoppers an opportunity to refresh their wardrobes and discover new styles.

Among the participating fashion brands are Haute Xklusive, La Robe Classique, Asangenta, Utonez Clothier, Kofikyere Klothing, Regy Couture Ltd, Kims Foods and Clothings, and JAT Couture.

Shoes TE3 is presenting footwear for different sizes, while Kinky Love Crochet is showcasing hair products and wigs.

Beauty and personal-care enthusiasts can also explore products from Haus of Lush, RNS Beauty, Leepoku Ventures, Atlas Prime Merchantile Ltd and Chocho.

Mist and Strands is exhibiting bath and body products, while Reed Diffusers Ghana Ltd and Esquicet Scents are presenting home-fragrance products, including diffusers and scented candles.

Liz Imports is also showcasing perfumes and home appliances, while Kemz Ceramics is bringing ceramic products to the exhibition.

For those looking to brighten their spaces, Eldem Floral Services is exhibiting fresh-cut flowers.

Businesses serving mothers, children and families are also represented, including Roses Enterprise, Mothercare and Prestige Children's Palace.

Whether you are searching for a new outfit, footwear, beauty products, fragrances or something special for the home, there is plenty to discover.

The exhibition also provides an opportunity for technology enthusiasts and shoppers looking for practical household solutions.

Galop Sea Limited is showcasing laptops and accessories, while Xfromo Hypermart is presenting mobile phones and accessories, including Google Pixel devices.

Katon 360 Technologies is exhibiting a digital platform designed to support SMEs, while Solid Connect is showcasing an application for artisans.

We Shop Africa and Ayuda are represented in the e-commerce sector, offering visitors an opportunity to explore digital shopping solutions.

Those interested in vehicles can visit Atlantic Meridian EV, which is showcasing electric vehicles, while Vital Vendors is offering car essentials.

For household and construction-related products, Sintex Tank is presenting water-storage solutions, DBS is showcasing housing and roofing products, and MGIG Suppliers is exhibiting powdered soap.

Worafam Group of Companies is also showcasing safety wear, while Greenhaul Solutions is presenting its waste-management and scrap-procurement services.

Other businesses at the fair include Vaal Real Estate, Advantage GH Premium Apparel, Blessed 3 Ventures, Gorgeous Vie Event Hub, Grandeur Consult Travel and Tour, Astolinks and Afram Publication.

Visitors can also explore products and services from BB Chemist, which is showcasing its Relax Liver Salt product, and Golden Pride (Yao Consult).

The Ecobank JoyBusiness SME Fair 2026 has attracted the participation of established institutions and major brands alongside emerging businesses.

Ecobank, MTN, the Ghana Export Promotion Authority (GEPA), Glico Life and Central University are among the institutions participating in the exhibition.

Their presence adds to the diversity of the fair, providing opportunities for visitors to learn about financial services, telecommunications, insurance, export promotion and educational opportunities.

The combination of established institutions and smaller businesses reinforces the fair's role as a meeting point for different segments of Ghana's business community.

But there is more to the Ecobank JoyBusiness SME Fair than shopping.

The event has become an entertainment destination in its own right, with musical performances and activities adding excitement to the exhibition.

The second day ended on a particularly high note as Ghanaian music duo Lali X Lola and King Jerry treated patrons to lively performances that turned the exhibition grounds into a celebration of music and entrepreneurship.

The atmosphere was infectious. Patrons sang along, danced and captured memorable moments, while some vendors temporarily left their stalls and even carried their products onto the dance floor.

It was a remarkable sight, with business owners turning their merchandise into part of the celebration and demonstrating that promoting a business can be both productive and entertaining.

Joy Prime's KMJ and content creator Quecy Official also brought additional excitement to the opening-day activities, engaging exhibitors and patrons.

Today, as the exhibition enters its final stretch, patrons can look forward to more entertainment, live-band performances and an enjoyable atmosphere as the fair prepares to draw the curtains on its 2026 edition.

So, whether you are coming to shop, enjoy the music, spend time with friends or simply experience the atmosphere, Ghud Park is the place to be.

Beyond the shopping and entertainment, the Ecobank JoyBusiness SME Fair is an important platform for promoting Ghanaian entrepreneurship.

Organised by the Multimedia Group in partnership with Ecobank and powered by JoyPrime, the initiative seeks to provide small and medium-sized enterprises with greater market access, brand visibility and opportunities to connect with potential customers and business partners.

For participating businesses, the fair offers an opportunity to introduce their products to new audiences, increase sales, receive direct feedback from consumers and establish relationships that could support future growth.

For shoppers, it provides an opportunity to discover local brands, interact directly with entrepreneurs and support businesses contributing to Ghana's economy.

The 2026 edition builds on the maiden fair held in October 2025, which attracted more than 160 exhibitors and recorded over 1,000 visitors on its opening day.

The continued organisation of the exhibition reflects efforts to create a stronger connection between Ghanaian businesses and consumers while providing SMEs with opportunities to compete, grow and expand their market reach.

The wait is over, and the final-day excitement is already here!

If you have been postponing your visit, this is the moment to make good on that promise. Do not wait until the stalls are packed up, the music stops and the vendors begin preparing to leave before regretting missing out.

Make your way to Ghud Park at Accra Mall today, Sunday, November 15, and experience the Ecobank JoyBusiness SME Fair 2026 before it closes.

Come ready to shop, discover, eat, dance and support Ghanaian businesses.

Bring your family. Invite your friends. Come with your shopping list and be prepared to discover products you never knew you needed.

Take advantage of the attractive prices and available promotional offers, enjoy the live-band performances, interact with the vendors and soak in the vibrant atmosphere.

From delicious local foods and refreshing beverages to fashionable clothing, beauty products, electronics, household essentials and innovative business solutions, there is something for everyone.

Today is your last opportunity. The vendors are ready, the products are waiting and the entertainment is on.